to be superior to competitors via the advertisement and to inform how let them know their products toconsumers in a friendly and impressively ways. And, advertisements are considered as a mean of competition to ease distribution between each brand as their trait or convenience are unified in modern marketing environment. Besides, consumers has been experiencing a lot of brands indirectly through
4) Reason of selecting targets
-female college students
By analyzing the propensity toconsume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
consumers show the relatively stable
propensity toconsume even in depression.
2. Hyundai Card S →Product User
Hyundai Card concentrated on women and the situation when women
wanted to shop so that it intended to win the sympathy of women.
3. Black Card →Product User
These show
that
the black card
is
a special
credit
card
which
is used by
special people.
1. 연구의 배경과 목적
기본적으로, 맥주시장은 소비자의 습관성 구매와 브랜드 로열티로 인해 1위 기업에게 많은 것이 유리하도록 돌아가게 되어있는 시장이다. 이런 시장에서 Hite가 OB를 누르고 1위를 차지하게 되기까지의 과정은 이제 하나의 경영신화처럼 되어가고 있다. 그리고 Hite는 맥주시장에서
to visual, audio, or even taste cues.
In the field of marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their
(1) Higher Income and Big-box Discounters ⇒ Purchase Power
Growth in luxury handbag market was basically fueled by the key factors that drive the overall luxury-goods market. It usually depends on consumer buying habits, such as purchasing power or willingness to buy the products.
Firstly, increasing incomes definitely lead to higher purchasing power. More incomes in developing countries enab
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing the right thing?
→ Improving Self-image
Can the product hurt me?
→Affecting Health and LifeCan I afford the purchase?
→Providing value for money
What will my peers think?
→Result in Responses from others
How much time did I expend to purchase? →Compensating Time
propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that relatively does not happen often change when once you select a brand and late 20's-30's market is already close to saturation. So the weakness of early 20's market in the future to maintain market-direc
to generate publicity quickly through word-of-mouth. Thus, companies can cut down marketing costs; it is the one of the most important features that companies must go through.
● Women have a tendency toconsume with other people. In ither words, women are very effective to bring more consumers. Women usually avoid going alone when they purchase something or dine out. Women have a tendency t